Questionnaire Tailoring

Questionnaire tailoring is surely another key step on the whole process of data collection.

Indeed, it is of fundamental importance to establish a priori the type and content of each question in the questionnaire, the context of analysis, the interviewee characteristics, and the information aimed to gather.

The questionnaire typology presents multiple options; open-ended questions, close questions, multiple-choice questions, on the basis of clients’ needs. With specific reference to open-ended questions, the analysis of complex qualitative information and codification into quantitative data involves specific know-how that our team has acquired during years of experience.